World leader social network Facebook, with approximately 150 million users, celebrates its 5th birthday. If you are registered on Facebook (it is likely that you are), expect to receive a virtual gift so that you can celebrate together with the creators wishing the network many happy returns.
The type of this present remains unknown, however, according to Mark Zuckerberg, founder and creator of Facebook, the gift should be used by users to express their gratitude to those they have been connected with.
Mr Zuckerberg told BBC that the work is not finished as Facebook still has to improve; beating rival MySpace only means that the Facebook racing car started its 2nd lap during the virtual social network Grand Prix.
Why is Facebook different than its competitors? What made it become the leader on this market? What is the secret of Mark Zuckerberg? Jeremiah Jowyang of Forrester Research does not simply call Facebook a social network, he considers it a "global communications platform." He added: "Facebook is about people you really know and trust and it has great crossover appeal to your real life, family and work."
Professor Fogg of Stanford University claims that "Facebook has changed how people view the world. Today, a friend from any country is just a few clicks away. Facebook brings the world together - one trusted place."
One of the main characteristics of Facebook is the fact that registered users share their real identities. Facebook struggles to eliminate fake users; other networks make you enable to create accounts for your favourite celebrities or even for fictional characters.
The story of Facebook started the same way as the story of other successful companies, projects. It was launched from one of the dormitories of Harvard with the purpose of "helping students get in touch over the Internet"; the following day of the launch the community had already had more than a thousand members.
Where are we now? Facebook is contantly being developed: it is available in 35 languages for its 150 million users and translations into another 60 languages are in progress.
What can an average Facebook user do? They can upload photos and videos, chat with their friends, update their status, form and join groups and causes, complete quizzes to test their talent and even play games to kill time. Others use its interface to write applications to try to extend its vast set of tools.
To summarise the reasons for Facebook's achivements in the past 5 years, let's quote Professor Fogg: "The genius of Facebook isn't the technology or the interface. Facebook is winning because it puts friends first. Our relationships shape our online experience. No technology is better than our friendships."
As part of this piece of news I would like to mention the Hungarian social network called iWiW (the abbreviation for Internet Who Is Who), whose story is not really a successful one.
The Hungarian social networking web service started almost 2 years before Facebook and in half a year it had more than 2 million registered users with real names.
Originally it was given the name WiW, but for some reason it was rebuilt from the very basics 3 years after its launch, which did not do good to the system. iWiW very often crashed and was unavailable for a short periods of time. The idea was to translate it and make it available in more than 20 languages and even though the modificatioins for these changes were carried out, later iWiW was only available in Hungarian, again.
When T-Online, one of the branches of Magyar Telekom purchased the entire service in 2006 for 1 billion HUF, users started afraiding of being abused by telemarketers. iWiW started losing its users and now it's members are around 1,5 million. Those turning away from iWiW joined the many competitors available on the Hungarian market.